Five Links From The Week – March 23, 2024
This week felt a little quieter with the come-down from St. Patricks’s Day media, but there are folks all over the globe plugging away at these topics. I found news on a sober dancing club, some nerdy info in a podcast about NA beer, new products, and some economics. While there wasn’t too much nonalcoholic news out of Rochester, we did at least get a mention!
Sober Dancing At The Farm
When The Farm opened in Garden City, it was meant as a swing dance hall and gathering spot for those interested in learning to dance. In recent years, the owners realized there were younger folks, even teens, wanting to learn to dance. In an effort to be inclusive for those not legally allowed in bars, they started a sober club back in October 2023. Without alcohol, younger folks are able to find a place for healthy socializing and learning to dance.
Boston University Weighs In On The Near Beer Scene
A nutritionist from Boston University stopped into the studios of Boston 25 News to talk about why near beer is becoming a great option for students.
Video: Sales of nonalcoholic beers are soaring
Deschutes Brewery Makes Headlines In Oregon
This brewery in Bend, Oregon is already popular, but this week they made some announcements earning them headlines in a lot of outlets. They’re releasing an IPA this week, which in itself isn’t exactly Yahoo! Finance newsworthy, but the fact that they’ve partnered with Sustainable Beverage Technologies to utilize the company’s BrewVo system certainly is. The move marks a huge investment from the brewery signaling their faith in an expanding market.
The Dry January Numbers Are In
It’s no secret that non-alcoholic beverage sales are up overall, and Dry January typically sees a spike in sales. Now that we’re in March and businesses have had time to tally receipts, the results are official. Business Insider connected with a posh hotel and social club in the UK to find out just how high those sales went. (Spoiler: It went well.)
Story: Dry January spurred record non-alcoholic drink sales at Soho House
How Local Breweries Will Influence The Future Of NA Beer
The U.S. of N/A podcast is just getting rolling, but already host Jon Eggleton is hitting it out of the park with presenting great information. On this episode, he brought Tyler McMahon of Reducaholic on for a super intelligent chat about the future of NA beer. Both of these guys spend all their free time clocking the changes in the nonalcoholic beer scene, so their chat is filled with the most up-to-date news on the topic you’ll get this week. Plus, little old Rochester, New York gets a shout-out!!
